|Store||The White Hall|
|Gold||500 (+1000 Master Trader)|
|Sells||See Standard Merchandise|
|Buys||Spells (Books, Clothing, Daedric Artifacts, Jewelry, Scrolls, Soul Gems, Spell Tomes, Staves)|
|Primary Skills||Destruction, Restoration, Alteration, Conjuration, Sneak|
|Faction(s)||CrimeFactionPale; DawnstarWhiteHallFaction; JobMerchantFaction; JobSpellFaction; ServicesDawnstarCourtWizard; TownDawnstarFaction|
Madena: "Your ancestors wouldn't want this, Silus!"
Silus: "Why should I hide from it? This is my family's legacy!"
Madena: "It's the past! Dead oaths on dead lips. Let it stay there."
Silus: "The museum is opening, Madena."
Madena then gives up, leaving him while warning you with either "That museum is a mistake." or "I beg you, don't go into Silus's museum." You may ask her who Silus is and what this museum is about, and she will reply with, "Silus comes from one of the oldest families in Dawnstar. They have a complicated history. Several of his ancestors belonged to the Mythic Dawn, the cult that almost destroyed Tamriel. His family's involvement was only found out well after the crisis had died down, but it still ruined their reputation. They were outcasts. And now Silus is back and this museum to the Mythic Dawn is his way of trying to rebuild his family's pride. It's misguided." You can then ask about the Mythic Dawn: "Not a student of history I see. It's for the best. They're a group that should be forgotten. The only thing you need to know is that they almost destroyed the world, and they were stopped. A long time ago."
Madena reveals that she is a veteran of the Great War between the Empire and the Aldmeri Dominion and recounts what she witnessed. She became horrified by the use of her spells during a battle, which killed every Thalmor soldier in the fight, and she vowed to never use destructive magic again. If you attack her though, she will break that vow.
When asked if she is the court wizard she will say "If you can call it that. The Jarl can make all the demands in the world, I'm not setting one foot on the battlefield. I cut enough lives short in the Great War. I'm not going to do it again."
 Displayed Merchandise
The following items are sitting out in the store, for example on the store counters. They can be purchased from the merchant, or else can be stolen. Other items may also be present in the store, but those other items are not available for purchase. They respawn after ten days.
- Ingredients (req. Merchant perk): 5 Bone Meal, 1 Canis Root, 5 Chaurus Eggs, 2 Creep Cluster, 2 Deathbell, 1 Ectoplasm, 1 Falmer Ear, 1 Frost Salts, 2 Giant's Toe, 1 Glow Dust, 5 Hagraven Claw, 1 Hagraven Feathers, 4 Ice Wraith Teeth, 1 Orange Dartwing, 3 Torchbug Thorax
- Poisons (req. Merchant perk): 1 Lingering Stamina Poison, 1 Poison, 1 Weak Poison
- Potions (req. Merchant perk): 1 Draught of Enhanced Stamina, 1 Draught of Illusion, 4 Potion of Enhanced Stamina, 1 Potion of Illusion, 1 Potion of Lasting Potency, 2 Potion of Lockpicking, 4 Potion of Minor Healing, 2 Potion of Minor Magicka, 1 Potion of Strength
 Standard Merchandise
|1||Complete set of Novice Spell Tomes||Best-quality|
|1||Complete set of Apprentice Spell Tomes||Best-quality|
|1||Complete set of Adept Destruction Spell Tomes||Only if PC's skill level is high enough|
|~9||Leveled Scrolls||Max 12 (12@75%)|
|~15||Leveled Soul Gems (empty and full)||Max 20 (20@75%)|
Madena knows the following spells:
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